Alexa does not respond to Action button or wake-up word
If you say "Alexa" or tap the Action button to make a voice request to the Amazon Alexa voice assistant but the product does not light up or respond to the wake word, try the following:
Remove and re-add Alexa in the Bose Music app.
Determine if the Alexa account is already linked to another Bose account.
If you have created more than one Bose account—or if you have shared your Amazon account with others—check any other Bose accounts that you or others have and remove the Amazon account from any Bose accounts other than your main account.
If you want to share an Amazon account with users on your network (i.e. family members with separate Bose accounts but a shared Amazon account), have one user add the Amazon account and Bose products to their Bose Music account. Then, share the Bose products so other users on the network can use them. For more info, see Turning product sharing on or off.