Cookie policy

At Bose, we respect your concerns about privacy and value the relationship that we have with you. If you live in the United States, Latin America or Canada, Bose Corporation (located at The Mountain, Framingham, MA 01701) is the data controller for your information. If you live anywhere else, Bose Products B.V. (located at Gorslaan 60, Purmerend, The Netherlands) is the data controller with the exception of processing activities in relation to product support, product analysis and development activities, for which Bose Corporation is the data controller. For the purposes of this policy, we refer to these entities collectively as "Bose".

Like many companies, we use technology on our website to collect information that helps us enhance your online experience. The cookies that we use at Bose allow our website to work and help us to understand what information and advertising is most useful to visitors.

This cookie policy explains:

  • Definition: What are cookies?
  • Type of information collected and reason for collection
  • Type of cookies used
  • Duration of storage of cookies on your device
  • Cookie management
  • Consequences of deactivation of all cookies
  • Changes to the cookie policy
  • Contact us

Definition: What are cookies?

Cookies are text files that contain a certain amount of information and are downloaded to your computer or mobile device when you visit a website. They are useful because they allow websites to recognise a user's device. They are then returned to the original website on each subsequent visit or to any other website that recognises them. For more information on cookies, go to www.allaboutcookies.org

The term "cookie" in this policy includes all similar techniques, including web beacons and log files. For more information on these additional tools, see our glossary.

Type of information collected and reason for collection

Cookies help us to better understand your expectations of our site and, as a result, allow us, among other strategies, to offer our customers a pleasant and sustainable experience. Here are examples of the types of information that we collect through cookies:

  • The number of users visiting the Bose® website, the frequency with which the site was viewed, the pages viewed, the clicks made on the site and the total duration of navigation on the site;
  • The name of the website visited prior to the Bose® website;
  • Whether you are visiting our site for the first time or not;
  • Your viewing preferences (e.g. layout, sizing preferences, language etc.);
  • Your purchases and your orders;
  • Your user name, your password, the type of browser used and your IP address, so that we can identify you during your next visits.

Note that we do not collect your name or email address through cookies.

In addition, cookies allow us to do the following:

  • Customise your visit: We may use information collected during your visit to facilitate your next visit to our site;
  • Customise the advertising and marketing messages that appear on the site, whether ours or those of third parties. This involves, for example, identifying the features of the website that interest you, recommending accessories for your Bose® system or displaying helpful information such as how to extend your audio system to your computer or other parts of your home. Our goal is to fulfil your wishes as quickly and easily as possible;
  • Analyse customer trends: We compile information on thousands of customer visits and analyse them as a whole. This type of study aims to identify trends among many visitors to our site, rather than analyse the information of a particular customer.

Type of cookies used

When you visit our website, the following categories of cookies may be placed on your device:

Proprietary cookies
These cookies are created by Bose. They are, for the most part, used to allow you to browse our website and use its features.

  • Functional cookies: These cookies, defined by Bose, allow you to browse our site or benefit from some of its features, such as memorising language preferences or placing orders online.
  • Analytics cookies: These cookies, defined by Bose, allow us to collect statistics (aggregated and anonymous) on the use of the website by you and other visitors. Thanks to this information, Bose is able to improve the features offered on its site.

Third-party cookies

In addition to our proprietary cookies, some third-party and affiliated companies may place cookies on your computer, access them and associate web beacons with them.

  • Functional cookies: These cookies allow you to use useful services and features, such as instant messaging support.
  • Online behavioural advertising cookies: These cookies collect data about your browsing habits, as well as your preferences for products and services. This information allows Bose and the ad networks that we work with to display relevant ads on the most relevant pages of the partner and Bose websites. For example, third parties or affiliates may manage Bose advertising programmes on a non-Bose website.

Duration of storage of cookies on your device

The duration of storage of cookies on your device may vary, depending on the category to which they belong: temporary or permanent.

Temporary cookies

We use temporary cookies on all of our secure pages to assign and register a session ID. You can browse our entire site without interruption. This identifier is also used for internal reporting purposes. It does not allow us to identify you personally and this type of cookie does not leave any information recoverable on your hard drive. Most of our proprietary cookies fall into this category and expire when you close your Internet browser.

Permanent cookies

Our proprietary analysis cookies and third-party cookies are permanent cookies. They allow us to understand visitors' browsing behaviour over a longer period of time or to provide you with additional features related to your site customisation requests and the content that you have saved or stored. They can stay on your computer for 24 hours, a week or several years, depending on their function.

Cookie management

We only place cookies on your device if you give us permission. If you do not want to receive some of the categories of cookies used on our websites, you can use the following tool to disable them. Note, however, that we will still need to set a cookie on your device to remember your preferences when you visit our site again from a single browser. 

At the moment, it is technically impossible for you to synchronise your settings between your browsers and your devices (your computer or your smartphone). You must set them on each browser/device that you currently use and each time you use a new browser or device.

Functional cookies

These cookies, defined by Bose, allow you to browse our site or benefit from some of its features, such as storing language preferences or placing orders online.

Analysis cookies

These cookies, defined by Bose, allow us to collect statistics (aggregated and anonymous) on the use of the website. Thanks to this information, Bose is able to improve the features offered on its site.

Online behavioural advertising cookies

These cookies, offered by Bose partners, allow the use of useful services and features, such as instant messaging support.

Online behavioural advertising cookies

These cookies, defined by Bose or by advertising partners, collect several types of data about your browsing habits, as well as your preferences for products and services. This information allows Bose® and its partners to post relevant advertisements on their respective websites.

In addition, you have the option to manage cookies from your web browser. You can configure your browser at any time to be notified of the receipt of a cookie, so that you can decide whether you want to accept it or not. Cookies do not under any circumstances read the data from your hard drive and you can delete them from your computer at any time.

If you are concerned about installing cookies on your computer, follow the procedures below to manage them:

In Internet Explorer (IE) 9.0 and
later:

 To disable cookies:

  • Click on the "Tools" dropdown menu and select "Internet options".
  • Click on the "Privacy" tab.
  • Move the cursor up to the desired level of privacy.

To delete existing cookies:

  • Click on the "Tools" dropdown menu and select "Internet options".
  • Click on the "General" tab. In the "Browsing history" section, click "Delete."

In Firefox 2.0/3.0/4.0 and later:

To disable cookies:

  • Click on "Tools" in the menu bar.
  • Select "Options".
  • Click on the "Privacy" tab.
  • Clear the "Accept cookies" tick box.

To delete existing cookies:

  • Click on "Tools" in the menu bar.
  • Select "Options".
  • Click on the "Privacy" tab.
  • Click on "Erase now".
  • Select "Cookies".
  • Click on "Delete personal data".

In Google Chrome:

To disable cookies:

  • Click on the "Tools" menu.
  • Select "Options".
  • Click on "Advanced options".
  • Select "Cookie settings". Select "Block all cookies".

To delete existing cookies:

  • Click on the "Tools" menu.
  • Select "Options".
  • Click on "Advanced options".
  • In the "Privacy" section, click "Show cookies".
  • A new "Cookies" window appears. It lists all of the cookies in your Google Chrome browser.
  • Click "Delete all" to delete all cookies.
  • To delete a particular cookie, highlight it and click "Delete".

If your browser is not listed above, refer to its documentation or online help for instructions.

Consequences of disabling cookies

You may continue to use certain parts of our websites. However, some useful features will not work any more. For example, you will not be able to use online chat to ask technical questions or make purchases. You will not be able to search for resellers through our tool or share pages with your social network.

Changes to the cookie policy

This policy may be revised occasionally. Any changes made will be reflected on this website. This policy is specific to Bose® operations and applies to information that you provide online, as well as other means. This policy is offered here for informational purposes and is not intended to create an enforceable obligation. If you have any questions, please contact us.

Contact us

If you have questions about the use of cookies on our site or if you wish to exercise your right of access to your data and/or rectification thereof, do not hesitate to contact us. You will also find more information about how we process your data in general and the information that you upload to our website in particular in our privacy policy.

Glossary

Cookies are text files that contain information and are downloaded to your computer or mobile device when you visit a website. They are then returned to the original website each subsequent visit or to any other website that recognises them.

Log files are Web server files (storing information such as domain names or IP addresses, URLs, the http response code, the website from which you access ours and/or the date and length of your visit) that are created automatically when a user visits a site.

Some pages of our website contain web beacons (also known as "Internet beacons," "web beacons" or "invisible GIFs"). A web beacon is an electronic image usually composed of a single pixel. It can be placed on a web page or in an email to transmit information, including personal data such as the IP address of the computer that downloaded the page in question, the URL of the page, the time of consultation of the page and the type of browser used, as well as the data contained in the cookies sent by a third party.